Tanner Gerace
York College of Pennsylvania
Bachelors of Science
in Sport Management
with a Minor in Marketing & Concentration in Creativity & The Arts
email: tgerace@ycp.edu
LinkedIn:
*All pictures are my own*
About
MY BACKGROUND
As a recent graduate with a Bachelor of Science in Business Management, a minor in Marketing, and a concentration in Creativity & The Arts from York College of Pennsylvania, I am excited to express my enthusiasm for a creative marketing/business development position. My educational background, coupled with extensive work experience and a diverse skill set, has equipped me to excel in this dynamic and innovative field.
My academic journey at York College of Pennsylvania fostered a profound understanding of marketing principles, with a unique emphasis on creativity and artistic expression. This specialized education has primed me to approach marketing challenges with a fresh and imaginative perspective, something I believe is crucial in today’s competitive market.
Education
2016 - 2020
York College of Pennsylvania
Class of 2020
BS; Sport Management
with a minor in Marketing & specialization in
Creativity & The Arts
2014 - 2016
Quinnipiac University
2013 - 2014
Community College of
Baltimore County - Catonsville
2009 - 2013
West York Area High School
Class of 2013
Work Experience
May 2020 - Present
Digital Marketing & Design
Freelance
June 2018 - Present
Amateur Photography,
Videography &
Graphic Design
July 2013 - Present
Youth & High School Lacrosse Coach
March 2016 - December 2018
Champs Sports
Sales Associate
May 2016 - May 2018
Kids First Daycare
Teachers Assistant
My experience as a Freelance Digital Marketing & Design professional has honed my practical skills, allowing me to leverage tools like Adobe Creative Cloud, Apple Production Apps, and Canva to craft visually compelling content. These technical proficiencies have been instrumental in my ability to create captivating social media and email marketing graphics while optimizing search engine performance. In addition to my technical expertise, I have developed a deep appreciation for the art of storytelling and its power to engage and captivate audiences. My ability to forecast trends and my solid understanding of market analysis enable me to craft compelling narratives that resonate with target audiences effectively.
Skills
WHAT I BRING TO THE TABLE
Hard Skills
Computer Software Knowledge:
Adobe Suite, Microsoft Office,
Apple Creative Apps, Google Suite, AI Generative Software (Chat GPT, Mid-Journey)
Social Media Management:
Facebook, Instagram, Twitter, TikTok
Digital Marketing & Market Analysis:
Personal E-Commerce Business & Work Experience.
Sales:
Experience as sales associate & supervisor for retail businesses.
Search Engine Optimization (SEO) Tools:
Meta Business Promotion, Email Marketing, Google (Analytics & Insights, Search Console, Keyword Planner, Trend Analysis)
Website Design:
Wix, Shopify, Weebly
Soft Skills
Forecasting:
Competent in distinguishing past, present & future consumer trends through years of retail experience and personal businesses.
Interpersonal Communication:
Comfortable exchanging information & feelings through verbal or non-verbal messages in various social settings from experience in diverse industries and communities.
Creativity & Design:
Ability to bring unique, imaginative ideas to reality.
Storytelling:
Knack for creating & telling enticing stories that capture the attention of others.
Critical Thinking &
Decision Making:
Intellectually disciplined in the process of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and/or evaluating information gathered from observation, experience, or communication as a guide to consistently make the best decisions I see fit.
Content Gallery
*below is a gallery consisting of photographs, digital designs & website designs done for class projects or local businesses thru personal contracting.
Tap the picture to view each section.
Natural Photography
Product Photography
Graphic Design
Website Design
